We all visit Search Engines such as Google with the hope that they will suggest websites (search results) that are as accurate as possible to what we were actually looking for - based on the keyword 'search term' that we originally typed in.
Once your website has been completed and is ready to "go live" to the public, the search engines will not know about it at first. They will have no idea that your website even exists, nor what it's about, and so, will not send you any free website traffic - and with NO traffic you can't possibly achieve any sales.
SEO or Search Engine Optimisation is the process of letting the right influential sources - that can actually send you traffic (the search engines and website directories etc) - know that your website exists, explaining what it is all about, as well as also proving to them (the Search Engines & Directories) that your website actually deserves to be ranked above your competitors when someone types in a search term that you would like to rank high for.
There are so many things that need to be done to your website, as well as to other websites that are in the same 'niche' as yours (such as building links) in order to get it to rank high in the search engines. Some things will need to be done to your website, and other actions will need to be undertaken on other websites, but on behalf of your website.
That's right, some of the work can be undertaken on your website, but other actions will need to be undertaken on other websites, on behalf of your website....
...It's often repetitive & never-ending work that can be exhausting unless you have a dedicated SEO & Website Promotion team at your disposal!
We are experts in Website SEO. Even if we were not the ones who built your website, we are able to Search Engine Optimise it to rank above your competitors in the natural search engine results - that is our promise to you.